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Selling Skills
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When: Thursday, April 2, 2020
9:00 AM
Where: London County Hall
Westminster Bridge Road
London SE1 7PB
United Kingdom
Contact: HBAA Events

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* Please note that this event is being rescheduled for a later date, therefore registration has been closed until further notice.



Contrary to popular belief you need more than just a great personality to be a top sales person!

Whether you're new to sales or have been selling for a while, your success can be improved by learning proven sales techniques. Research into what makes sales people effective highlighted a consistent approach.  This course breaks down that process and teaches delegates how to follow a structured approach.  In addition, it focuses on the core skills needed by sales people.  The theory taught on the course is re-enforced through plenty of practical exercises and role-plays.

Areas Covered

  • The Sales Process
  • Opening the sale
  • Questioning techniques
  • Identifying customers needs
  • Talking benefits not features
  • Closing techniques and overcoming objections

Target Audience

Sales executives, sales managers and non-sales people who find themselves selling as part of their wider role


9.00am           Tea/Coffee

9.30am           Start

11.00am         Coffee

12.30pm         Lunch (not in the meeting room)

3.15pm           Tea/Coffee

5.00pm           End

Find Us
HBAA Executive Office
MSS - Portland House
1 Coventry Road
Market Harborough
LE16 9BX

Tel: 0845 5050 150
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